Do you know what do blogs, tattoos, Rubik's cube, and H1N1 Swine Flu have in common? Well, they all are fads! That handled pet game called Tamagotchi was also a fad, when the player was given the task of raising a pet to good health throughout its life and attend to its needs, such as feeding it, cleaning up its excrement, punishing Tamagotchi or I don’t know. Did you played that game? I remember all my friends once where so damn involved in that. Or, do you remember about Swine flu or so called H1N1? Back in 2009 seemed everyone was speaking about it, and then suddenly all rumors about it were forgotten and life continued to go on.
A fad is something that seems to appear suddenly. It quickly becomes enormously popular, and then disappears just as suddenly as it came. Mostly word of mouth is used to bring people in to try it or to create a buzz around it! Although trend is also characterized to appear very suddenly, it’s not considered to disappear. At a first glance they often may resemble each other and seem like they are the same. For every marketer or businessman who are trying to build a business over the long term, it’s very important to know the difference between fad and trend. It can save a lot of money, as well as credibility in case you don’t jump into every fad and start to chase it too quickly.
As mentioned above the first main difference between fad and trend is sustainability- fad appears and disappears suddenly and trend can have a long-term influence on its particular market. Secondly, another difference between fad and trend is their usage in different industries. Fad, as a rule becomes particular in one industry. Tamagotchi, for example is a game: people play it, have fun and that’s all about that. When it comes to cell phones or portable devices their trend overcame just the the cell phone or portable device industry. Fashion, wireless communication, photography have their big role in cell phone or portable device production. People buy cell phones that match the latest clothes fashion, have good quality camera with some extra features or have wireless connection access. Cell phones are trends! P.S. the new iPhone 5 is going to be launched today on October 14!
Fads and trends become integrated into our lives very quickly. No doubt, using a fad can bring you a quick money, but that’s not for large companies and those who’re trying to have long-term business. The thing is that these businesses simply can not afford to be wrong. Instead, these companies follow trends. The trick to this is to get aboard at the right time. The key to that is good information sources. The first and the main recommendation to all marketers and businessmen is to read and listen. Yes, read and listen!