3) 2011 Ford Explorer magazine used QR Code with Kevin Hart.
4) Tissot Models Wearing QR Code Shirts at MotoGP Race
7) Luxury Travelers Scan Porsche’s QR Codes Printed On Airplane Tickets
Do you know what do blogs, tattoos, Rubik's cube, and H1N1 Swine Flu have in common? Well, they all are fads! That handled pet game called Tamagotchi was also a fad, when the player was given the task of raising a pet to good health throughout its life and attend to its needs, such as feeding it, cleaning up its excrement, punishing Tamagotchi or I don’t know. Did you played that game? I remember all my friends once where so damn involved in that. Or, do you remember about Swine flu or so called H1N1? Back in 2009 seemed everyone was speaking about it, and then suddenly all rumors about it were forgotten and life continued to go on.
A fad is something that seems to appear suddenly. It quickly becomes enormously popular, and then disappears just as suddenly as it came. Mostly word of mouth is used to bring people in to try it or to create a buzz around it! Although trend is also characterized to appear very suddenly, it’s not considered to disappear. At a first glance they often may resemble each other and seem like they are the same. For every marketer or businessman who are trying to build a business over the long term, it’s very important to know the difference between fad and trend. It can save a lot of money, as well as credibility in case you don’t jump into every fad and start to chase it too quickly.
As mentioned above the first main difference between fad and trend is sustainability- fad appears and disappears suddenly and trend can have a long-term influence on its particular market. Secondly, another difference between fad and trend is their usage in different industries. Fad, as a rule becomes particular in one industry. Tamagotchi, for example is a game: people play it, have fun and that’s all about that. When it comes to cell phones or portable devices their trend overcame just the the cell phone or portable device industry. Fashion, wireless communication, photography have their big role in cell phone or portable device production. People buy cell phones that match the latest clothes fashion, have good quality camera with some extra features or have wireless connection access. Cell phones are trends! P.S. the new iPhone 5 is going to be launched today on October 14!
Fads and trends become integrated into our lives very quickly. No doubt, using a fad can bring you a quick money, but that’s not for large companies and those who’re trying to have long-term business. The thing is that these businesses simply can not afford to be wrong. Instead, these companies follow trends. The trick to this is to get aboard at the right time. The key to that is good information sources. The first and the main recommendation to all marketers and businessmen is to read and listen. Yes, read and listen!
As an active social media user and freelance marketer with more than 3 years of experience I have been always interested in different motivations of people liking or following brands on social media. It’s an interesting and important question to ask, especially if you are about to start a social media marketing campaign or already have one.
Many people like brands on Facebook or follow them on Twitter not because of referrals, news updates and even for interesting content. The most popular reason, however, is special offers and deals that attract many followers to follow brands on social media! According to an Infographic recently posted by getsatisfaction.com guys, the second reason is that they're already current customers, and third- the brand's interesting content. The customer experience is essential for people to feel and have a connection with a product or brand. This is the case in general, and I guess it’s logical it also is in a social media context.
About brand’s interesting content I want to speak a little bit more in this post. Brands today must take into consideration issues that they may previously have wanted to distance themselves from. People are a lot smarter than they are sometimes given credit for by marketers, and especially so when watching the purse strings, and they will make up their own mind if they want to buy a product or not. Recently I have found also many business pages rewarding people, with the chance to win an iPad, in exchange for hitting the Like button on their Facebook page As a matter of fact this is not social proof of your awesomeness: it’s social proof of the awesomeness of the iPad! Think of some creative ways and share always quality content that will answer your followers’ specific needs and create interactions!
Keep in mind also that measuring your core fans of your business fan pages is also important. To calculate the core fan count, the average number of posts-per-contributing fan is calculated. Ask any aspiring entrepreneur how many Facebook fans they want and you're liable to hear numbers upwards of ten thousand, or even one million, but few people ever consider about their interaction or ‘’wrong’’ interaction that can quickly bring Facebook page to its virtual knees.
The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. Today it is the biggest company in the soft-drink industry enjoying the largest share in the market. ‘’Coca-Cola’’ is the second most common international word after "OK". People drink it in all over the world.
With it’s creativity and a great number of strong marketing strategies this company is always outstanding and respected by it’s customers. Here are my favorite 4 things about Coca-Cola’s marketing, as far as I am following it.
#1 Creative Curiosity
One core honor that Coca Cola advertising has is that they are always curious, about happenings, latest developments and how to incorporate this hot trends into their marketing. Whether relying on young women as their spokespersons (during the early 1900’s), on Santa (1930’s-1960’s), or on polar bears (2000), their ads are always fantastic, colorful, memory provoking and always curious about trends. That is why, they’ve remained at the fore-front of soft-drink industry since time being.
#2 Coca Cola for everyone!
As you know Coca Cola segments different income levels by packaging and its bottles come in a vast type of sizes and volumes for every country. The company offers soft drinks available for people with different amount of incomes, so it has returnable small glass bottles for people with low income, non returnable bottle packaging for the mediocre and for people with a high-level of income Coca Cola offers Coke tin.
#3 Strong competition
Since Coke’s major competitor is Pepsi Co., the company’s marketing team is focused neutralizing the competition and always giving correspondent replies to Pepsi. For instance when Pepsi launched Crystal Pepsi then Coca Cola launched Diet Coke. Which is stronger in Crystal Pepsi VS Diet Coke competition is a matter of research but I know just one thing in 2010 the sales of Diet Coke have overtaken those of Pepsi-Cola in US, making it number 2 carbonated soft drink in America behind Coca-Cola.
#4 Coke knows how to speak to the children!
Back in 2004, in order to launch HI-C, the new drink of Coca-Cola, an acidulate taste drunk with a straw, the firm placed 2 millions of edible tattoos in adverts which were positioned in adolescents magazines. The principle of this funny of tattooing: once stuck on the skin, the child can lick and link it until it disappears! This is a powerful gadget for the children who can thus shock their mom while raising their tattooing while consuming even more sugar, before that sweet Hi-C hits the market finally.
Author of Artash Arakelyan's Marketing Blog, 3 years experience in internet marketing and marketing obsessed. I dream of traveling in exotic countries and wish I eat couture cupcakes all day long.
Not being much into the status quo, I consider it a duty to ensure that institutions of authority have to justify their power. Global governance, internet freedom, unfettered capitalism, the state of journalism, the democratic deficit, and colonization are all issues that get me riled up.
I am currently based in Yerevan, Armenia, but who knows what city I'll be disrupting next.